Dr. Squatch soap and deodorant are awesome!
I think that the further the younger generation gets from their hunting roots and woodsmanship, the less they care about nature other than in a general, climate change way. The less one cares about nature, the less something like sasquatch comes up in their thoughts or cares.
Because I am a hunter, have loads of woodsmanship, am very old and spend a lot of time in nature, sasquatches are important to me.