Every ringmaster knows how to draw a crowd. When the circus comes to town, posters are everywhere, a parade ensues, and every local resource is exploited to get the citizens to come to the "Greatest Show On Earth!" MM has mastered the art of bigfoot marketing, and has now learned the hard way that there are entrepreneurs out there that are even more slick than he is! The carnival barker has become an exhibit in his own sideshow. Unfortunately, the rest of the research team members are lumped in with the freak show.
Whether or not a second season of hilarity will ensue is up to the producers and the Discovery Network. Despite what MM may think, he is replaceable, as there are a slough of other bigfoot researchers that want their proverbial 15 minutes of fame. The show can be cancelled mid production, and AP can choose to stop airing any show that it wants. He is the pawn, the puppet, the subordinate. Of course, MM will go out kicking and screaming in defiance, and I have to admire that part of his "Never Say Die" attitude, however futile.