Wildman, life does imitate art on occasion! Well, actually, it frequently does.
Saskeptic...you could say it is because the quest is perceived to not have a destination I guess, but I would just put forth the old saw about the journey being the destination, etc. It is amazing what science discovers on the way to trying to learn something else. And let's not forget, definitively showing all BF reports and other evidence to be hoaxes, delusions or misinterpretations IS a significant outcome. Hell's bells, just definitively proving Patty is a guy in a suit would be HUGE! What would be the academic laurels a young human psychology doctoral candidate could garner by diving into the idea of a mass BF sighting psychosis...if your hypothesis of the origins of those reports is correct?
I guess all fields of endeavor are burdened with the exigencies of personal security. I am predicting though, we are presently growing those who have a burning curiosity to follow evidence where it leads. Just as surely as there is some skinny 10 y.o. kid with funny looking hair posing with his pawn shop guitar in front of his mirror somewhere, and who will stand modern music on its ear someday, I have to believe there is a kid playing with a Squatch action figure, dreaming of being "The Guy." Go man, whoever you are.