I feel frustrated about the direction that the research aspect of the subject seems to have taken. People making outlandish claims, some researchers (term used loosely) presenting findings that cannot be substantiated, and the shows used to entertain do nothing for the seriously interested enthusiast. They all seem to discredit and make light of both the creature and the study of them.
There's no shortage of serious research efforts, though. All you have to do is find that niche' among the muck and mire. Personally, I tend to shy away from outlandish claims like mind speak, telepathy, teleportation, association with orbs, and habituation claims with spiritual implications for the humans. It seems that if any of this stuff were true, these "knowers" would present proof of such claims, but, rather conveniently, they claim to choose not to do so because of their desire to protect the creature, or because they feel "special" to have been selected by the creature because of some purity or goodness that they themselves posses. To listen to some of these descriptions of the creature, you'd think they are bullet-proof and clad in a cape. Fortunately, there are more grounded claims and efforts to disseminate more logical and realistic information without all of the anthropomorphic and paranormal associations. These outlandish claims make the topic a target of ridicule and make anyone with a serious interest in the creature look like a lunatic to the majority of the populace.
Personally, I think the warm, fuzzy, flute playing, supernatural, wise and benevolent forest hippy persona of the creature has done more to deflect from serious research by the scientific community than anything else.