Do differently? I'd say just about anything they are not doing now Not really being sarcastic here but, boy, if after ten years they haven't figured out that whatever it is they are doing isn't working? Then one DOES have to wonder if it's only about the money- raising awareness of BF to the public also raises awareness that they are failing in 'finding' BF as well. Maybe they'll figure if folks believe that the team is the best thing out there with the best equipment but STILL can't find BF then most would-be amateur searchers wouldn't even bother- so fewer potential folks in the woods looking? IDK.
But to do something different? I'd say use the profits to launch an all out expedition in a known high activity location. Or hire some lawyers to sue the F&W for the truth. Pretty harsh but if this thing exists then there are records kept......somewhere. Submit FOIA's to specific agencies? Now, THAT would be doing something different since normal efforts in the field for the last 60 years have produce something on the order of zero results. So I guess the question could be asked, "What should ANYONE do differently?", not just "(not)Finding Bigfoot". This is where I get that "I don't understand" thing going..........and then get pounded when I speak up about it. The usual course of action has produced nothing so I don't really know what anyone expects me or someone like me, to say, when today's efforts just keep going down the same old road while forever getting the same old results. I'm doing something different now, but danged if I'll tell anyone what it is.