^^^ This.
I don't bother with most bigfoot movies because you know it's fiction, and once you see a few, they're pretty much the same. Harry and the Hendersons was quite different, since it was produced as a comedy, and it was a pretty good one.
Sighting videos and pics deserve a look. The vast majority turn out to be either nothing but a dark hole in foliage with a red circle drawn around it, or something like the Jacobs pic; an animal in an interesting pose which ellicits excitement, but which will turn out to be nothing of import.
The photographic evidence to really take stock in is that which comes with supporting evidence: multiple on-site witnesses, casted footprints, hair samples, motion picture over still photo, etc. Even then, as the PG film has proven without question, it will "prove" (as defined by the skeptic and science industries) absolutely nothing.
But such photographic events, depending on how current, does provide opportunity to find more trace evidence, data, and the possibility for more encounters with prepared researchers. This is here the BFRO came in with the Jacobs photo event. IMHO, it was conducted with much fanfare, which made it poorly done, and it likely provided little more but additional manufactured reports, which soiled previous reports, and mass media exposure for the organization.